Job Description

About OPTYO

OPTYO is a performance marketing agency for innovative sports & fitness brands in the eCommerce vertical. With 30 years combined experience, we've accelerated the growth of over 100+ companies, scaling brands from launch to over $10 million in annual revenue. As industry experts with athletic backgrounds, our team understands the playbook to effectively scale in the D2C market, raise strategic capital, and achieve an exit through acquisition or licensing. 

The Opportunity

OPTYO is seeking a driven Marketing Associate responsible for planning, implementing, and managing compelling marketing campaigns to promote our client’s products. As a Marketing Associate, you will collaborate closely with cross-functional teams to devise and execute marketing strategies aimed at boosting brand awareness, driving product purchases, and ultimately increasing revenue.

Key Responsibilities:

• Manage small to mid-sized paid social and paid search campaigns.
• Collaborate with Marketing Executives to craft and deliver engaging presentations during client meetings.
• Act as the main point of contact for clients whose campaigns you oversee.
• Analyze performance data, offering insightful analysis, interpretation, and data-driven action plans across all campaign types.
• Manage client budgets and provide recommendations for budget adjustments, both within paid accounts and across channels, based on overall client ROI.
• Contribute to defining client benchmarks and implement optimizations to achieve client KPIs efficiently.
• Maintain clear communication with the internal agency team regarding client objectives, feedback, and workflow scheduling.
• Improve upon paid media processes and innovation of new strategies and techniques.
• Create graphics for paid social campaigns utilizing tools such as Canva or Adobe.

Requirements:

• 1-2 years of digital marketing experience; agency background is a plus.
• Hands-on experience with Facebook and Google Ads, including campaign adjustments, keyword targeting, and ad copywriting.
• Experience with email marketing platforms (Klaviyo, Mailchimp preferred), including campaign setup, segmentation, and automation.
• Ability to write clear, brand-aligned copy and interpret key performance metrics
• Capable of handling multiple tasks in a fast-paced environment and meeting tight deadlines.
• Detail-oriented, organized, with exceptional note-taking skills.
• Demonstrate enthusiasm, passion, creativity, and a strong commitment to paid media and client success.
• Possess an entrepreneurial spirit and a thirst for knowledge and personal development.
• Hold a BA/BS degree in Marketing, Business, or a related field.

Benefits:

• Medical, Dental, and 401(k) plans.
• Complimentary gym access.
• Ample opportunities for professional growth and career advancement within a rapidly expanding agency.
• Collaborative and innovative team environment.

In-Office Located in San Diego., Monday - Friday, 8 am - 5 pm.

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