Job Description

Do you want your designs to make an impact on the success of local businesses? Would you like to see your work in the public arena? If so, we have a great opportunity for you! Our Lamar office in Buffalo, New York is now hiring a new team member to help us design effective outdoor advertising campaigns for brands in Buffalo, NY and the surrounding areas. The Graphic Designer is responsible for making our billboard and digital advertisements SHINE.

This position is solely responsible for the creative process by working with the sales teams to provide artwork for new and existing clients as well as communicating with clients and printers to ensure the artwork is aligned with the client’s strategy.

Why Lamar?

Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

• Learn more about us on our official
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What you can expect from us:

• A Mon - Fri, 8a - 5p in person work schedule 
• An hourly range of $20 - $22/ hour dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's day and Juneteenth
• A comprehensive 3-6 month training program 
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock purchase plan
• 401k plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we are looking for in YOU:

• Aptitude, thorough understanding and proficiency in Outdoor design
• Ability to communicate effectively with proper grammar in person, over phone and via e-mail
• Ability to design visually with the proficiency to distinguish color patterns and identify good use of color
• Thorough knowledge of departmental processes and procedures, as well as company policies
• Knowledge of inventory and territory is preferred
• Ability to perform effectively under conditions of fluctuating workloads
• Ability to design visually appealing outdoor advertisements and marketing materials by converting verbal requests into visual designs
• Skill in working independently and following through on assignments with minimal direction
• Must be self-motivated, personable, team-player with a positive and accommodating attitude
• Must be creative, forward-thinking, with a solid understanding of design concepts, particularly layout and typography
• Must have strong communications and organizational skills, with the ability to balance projects, set deadlines, and manage expectations
• Must be able to design within our company branding guidelines
• Ability to brainstorm individually and collaboratively, mock up designs, and present ideas
• Must have an eye for details and be able to respond positively to constructive criticism
• Proficiency in Adobe Illustrator, Photoshop and InDesign
• Basic knowledge of PowerPoint and other presentation programs, such as Keynote or Prezi
• Basic knowledge of the print production process

Education and experience:

• An associate degree or up to 3 years of college or technical school in graphic arts is required.
• A minimum of 2 years of experience in graphic arts is preferred.
• Or another equivalent combination of education and experience.

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!  Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email [email protected] .

A day in the life:

• Create and design visually appealing and functional structure artwork, ensuring the designs are “outdoor friendly” while adhering to schedule requirements in timely manner. Includes working with clients to convert their current designs to effective outdoor designs, and helping clients with sizing and translation issues when providing their own artwork
• Work with other markets to promote and produce campaigns for new digitals and/or PowerPoint presentations
• Manage special requests and/or designs that require special attention
• Communicate with the printers on uploading art, confirming art dimensions, and confirming advertisement dimensions

Physical Demands and Work Environment

• The primary work environment for this position is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading and color distinction), sitting more than 50% of the time, talking, and turning.
• Nights away from home are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  [email protected] or replying 'STOP' to text messages. Your information will be processed in accordance with our  privacy policy .

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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