CNN is looking for a Manager of Product Marketing to support strategy and execution of customer acquisition and retention initiatives across web, app, and CTV platforms for our Digital Products & Services division within the Growth Product Marketing team. This role will report to the Director of Product Marketing and be responsible for facilitating go-to-market campaigns that drive subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance, maximizing return on spend, and ensuring that acquisition and retention efforts align with broader company goals. The Manager will work with the Director and VP to align on strategic goals, develop internal processes, and define our product positioning and target audience understanding. Responsibilities include developing and executing GTM strategies across paid and owned channels focusing on lead generation and top-of-funnel tactics, partnering with WBD Media team, translating brand fundamentals to product context, designing and implementing targeted multi-channel retention campaigns, developing and executing ASO strategy, managing channel performance and expansion, optimizing live campaigns, collaborating cross-functionally, analyzing campaign data with A/B testing and attribution models, and supporting strategic planning. Qualifications include 5+ years in digital/growth/product marketing preferably in B2C subscription business, strong performance marketing experience, digital product marketing knowledge for web, app, and CTV, experience with marketing automation and CRM tools, data-driven approach, strong project management and communication skills, strategic thinking, and experience in news or streaming products is a plus.
By applying, you consent to your information being transmitted by Jooble to the Employer, as data controller, through the Employer’s data processor SonicJobs.
See warnerbros Privacy Policy at and Terms & Conditions at and SonicJobs Privacy Policy at and Terms of Use at
...successful Bay Area technology companies, is seeking a Senior Web Developer to join their rapidly growing team. They are seeking a... ...web applications with a focus on speed, reliability, and user experience. Term: Full Time Location: San Francisco (onsite)...
...Need a fast-paced work environment? Desire a career with unlimited earnings potential? National Logistics Service has the Logistics Account Executive job for you!*This role is 100% on-site in Cincinnati* Responsibilities Expand our client database by researching...
...services company seeks a work from home Medical Assistant/Patient Coordinator to correspond with patients and physicians in a fast-paced call... .... Apply for this great position as Medical Assistant/Patient Care Coordinator today! All qualified applicants will receive...
...end monthly, quarterly and annual FP&A processes including budgeting, forecasting, and variance analysis of financial results. Accountable for the preparation and presentation of monthly and quarterly financial reporting, analysis, and projection activities. Key...
This position is in an excellent area where major cities, wineries, national parks, and skiing are all just a drive away. It is in the Central Valley, 68 miles south of Sacramento and 90 miles north of Fresno. With exceptional school options and affordable housing, this...