Job Description
Social Media & Influencer Marketing Manager Intimate Apparel Brand
On-Site | New York City, NY
A modern, mission-driven intimate apparel brand is looking for a Social Media & Influencer Marketing Manager to join their growing team in NYC.
About the Role
This person will lead the brands organic social presence and influencer strategy from end to end. Youll own planning, content creation, posting, community engagement, and partner activationsbringing the brand voice to life and growing a loyal, inspired community across platforms like Instagram, TikTok, Pinterest, and beyond.
This is a full-time, in-office role based in NYC . The brand has a passionate team and values creativity, collaboration, and thoughtful communication.
What Youll Do
Lead Organic Social: Develop and execute the content calendar across all social channels
Create Content: Shoot, edit, and publish posts, Reels, TikToks, and Stories
Manage Influencer Partnerships: Identify, outreach, negotiate, and manage collaborations with creators aligned with the brands values
Engage Community: Monitor comments, DMs, and tags, and grow an authentic, engaged community
Track & Report: Analyze performance, measure ROI of influencer campaigns, and optimize based on data
Trendspot: Stay ahead of social trends and identify new growth opportunities for the brand
Youre a Great Fit If You
Have 35 years of experience in social media and influencer marketing, preferably in fashion, lifestyle, or beauty
Have a keen eye for aesthetics and understand how to tell stories that resonate
Know how to turn content into conversions and engagement
Are a strong communicator with a collaborative mindset
Are comfortable being on set, in studio, and working hands-on with product and people
Have working knowledge of basic photo and video editing tools (e.g., Adobe Suite, CapCut, Canva)
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